If this is your first retainer with Modern Visual, there is typically a setup fee which allows for additional work to the month to month deliverables. This price can vary depending on what is required. The average setup fee is $3,500 – $4,000 + GST.
An Inbound Marketing Retainer is still quite a new concept to most businesses. Utilising the HubSpot platform, we are able to cover three main areas of focus including “Getting Found Online”, “Converting & Nurturing Leads” & “Measuring Revenue & ROI”. Most prospects these days want to deal with a business on their own terms, in their own time frame. Gone are the horrid days of cold calling somebody and convincing them that your products and services suit their needs. This is quite an unpleasant experience for the prospect but also for your sales team. Inbound Marketing allows a prospect to find your business through high quality content then nurture that person to becoming a lead, qualifying the individual or organisation for your sales team then converting the lead into a customer.
WE BUILD LEAD GENERATING FUNNELS THAT RUN ON AUTO-PILOT
Unlike traditional digital marketing or offline advertising, an Inbound Retainer allows Modern Visual to create a funnel (or several) for your business that you get to keep forever. We will generate assets for you to keep such as Blogs, Landing Pages, PDF Brochures & E-Books, ChatBots & Automations. These assets are not only valuable for your sales team to use as part of their conversations, but they form the automated lead generating machine that will run on autopilot. Utilising the all in one HubSpot platform, we can set everything up in one place which you have access to 24/7 for full transparency. Depending on your business goals and timelines, we can rely on organic traffic to feed the machine we build you or pair your inbound funnel with paid traffic such as Facebook or Google Ads. While we build out your funnel, we are your partner in implementing the HubSpot CRM and other complementary solutions, ensuring that your business is on track to exceed your goals.
THE FUTURE OF MARKETING IS INBOUND
With consumers working at odd times of day with many distractions snd competition for their attention, the customer journey has changed dramatically. Traditional Outbound Marketing focuses on ready to buy consumers. Inbound Marketing builds a relationship with consumers who may not realise that they need you yet. By automating a one to one experience, your prospect will be appreciative of your approach and enjoy the fact that they have started the journey with your business on their terms. Inbound allows you to attract, convert and delight customers at scale and on autopilot. Best of all, you will be generating leads long after we finish our job.
Inbound Marketing Features
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
Frequently Asked Questions
We work with our clients on either a 6 or 12 month basis depending on the clients goals or requirements. Although we do sign our clients on for a commitment, if you do want out, we can discuss this as required.
Your responsibilities will vary depending on the level of engagement but the core requirements we ask of you is to sign off on content we produce within a week, be available for regular meetings and be engaged and connected with what we are doing for you. It is hard for our team to put energy into your campaigns if its simply a tick the box exercise from your end.
After signing on for a retainer, Modern Visual will build out all the elements that make up your funnels over a 6 or 12 month period. At the same time as building out your funnels, we will support you with your marketing and sales depending on the chosen package. After the retainer ends you can continue to engage us for ongoing services such as building out more funnels or other services, all dependent on your goals and budget.
Our specialist copywriters and strategists work with a number of different industries. As good as we are, we may sometimes require bullet point feedback and phone conversations with you to ensure our content is of the highest quality for the people that will be consuming it. Ultimately, we will not publish anything without your approval.
The short answer is yes. Our entire team is highly trained and accredited to use the HubSpot software suite. This will allow us to get the best results for your company plus ensure return on investment is reportable to a high level. We always want to ensure we can directly attribute our efforts to your companies revenue and growth.
You will need to pay HubSpot directly for their software and Modern Visual for our labour. We will have a login like yourself to your HubSpot account so we can implement your marketing activities. This also leads to full transparency around what we are doing as part of your retainer.